Dates: 1st – 7th August 2025
WABA Theme: “Prioritize Breastfeeding: Create Sustainable Support Systems”
As per World Health Organisation theme and MoHFW/Indian Nursing Council Circular: “Invest in Breastfeeding, Invest in the Future”
Overview
World Breastfeeding Week (WBW) is a global campaign held annually from 1st–7th August to raise awareness about the critical role of breastfeeding in improving maternal and child health.
This year, Krishna Institute of Nursing Sciences (KINS), under Krishna Vishwa Vidyapeeth (Deemed to be University), Karad, organised a week-long programme blending hospital-based education, community outreach, creative competitions, and interactive discussions in line with the themes set by WABA and the Ministry of Health & Family Welfare.
Objectives
Promote breastfeeding as a universal and sustainable health practice.
Build and strengthen support systems at community and facility levels.
Provide accurate, culturally appropriate counselling to mothers and families.
Engage students, faculty, and local stakeholders in creating breastfeeding-friendly environments.
Creative Poster Exhibition and Competition Results:
🥇 PNC Diet & Advantages of Breastfeeding – Sanika A. Kalugade & Sanika N. Yewale (3rd Year GNM)
🥈 Factors Affecting Lactation – Sakshi Narwekar & Team (2nd Year P.B.B.Sc. Nursing)
🥉 Breastfeeding vs. Top Feeding – Mayuri Jadhav & Team (3rd Year GNM)
Impact
Total Direct Beneficiaries: 130+ mothers & caregivers.
Faculty Involvement: 20+ educators.
Student Involvement: 40+ nursing students.
Community Engagement: Active participation from ASHA workers, ANMs, CHOs, and local leaders.
Outcomes: Improved breastfeeding knowledge, dispelled myths, and strengthened hospital-community linkages.
Alignment with National & Global Guidelines
Activities conducted in both hospital and community settings.
Messages reinforced exclusive breastfeeding for 6 months and continued breastfeeding for 2 years or beyond.
Included high-risk newborn care, expressed milk hygiene, and working mothers’ support.
Competitions and discussions encouraged youth engagement and inter-sectoral collaboration.
Conclusion
The WBW 2025 celebration at KINS showcased a model blend of education, creativity, and community partnership. By engaging multiple stakeholders, the institute reaffirmed its commitment to empowering mothers, promoting infant health, and building sustainable breastfeeding support systems in line with WABA’s vision and MoHFW’s directives.
Inaugural & Mass Education at Sub Centre, Atake
Group Teaching at Maternity Ward Krishna Hospital and Medical Research Centre, Karad
Community Education at Sub Centre, Shenoli Station
Group Discussion at Pediatric Ward Krishna Hospital and Medical Research Centre, Karad
Poster Competition at Pediatric Ward Krishna Hospital and Medical Research Centre, Karad
Panel Discussion (Marathi Language) Maternity Ward Krishna Hospital and Medical Research Centre, Karad
